You’ve Identified Your Target Market; Now What? Taking the Next Step

Identifying your target market can be a difficult process, but it is a necessary one.  Where many businesses get it wrong, however, is deciding what to do AFTER they’ve identified their target market.  GbBIS shows you the “next step” in target marketing.    Your business cannot be all things to all people.  That’s why many… Read More You’ve Identified Your Target Market; Now What? Taking the Next Step

How Can a More Positive America Benefit Your Business?

According to the latest polls, US consumers are more confident about the economy than they have been in a long time.  This improved attitude can greatly benefit your business.  GbBIS takes a look at what has lead to a more positive America.    America’s confidence is back.  The Thomson Reuters/University of Michigan preliminary consumer sentiment… Read More How Can a More Positive America Benefit Your Business?

Businesses that Cater to a Specific Demographic: Millennials

Last week we looked at businesses that found success by targeting women.  GbBIS continues its series by looking at companies that are adjusting their marketing strategies to attract a very sought-after demographic group: Millennials.      Check in next week to see which businesses we will be highlighting in our series   Who Are Millennials? … Read More Businesses that Cater to a Specific Demographic: Millennials

Black Friday Shoppers vs. Cyber Monday Shoppers: It’s All About Demographics

The holiday shopping season officially starts with Black Friday and Cyber Monday.  Which demographic groups do these two shopping holidays attract?  GbBIS takes a look.    A Tradition of Savings The traditional holiday shopping experience isn’t complete without a visit to an online or retail store on one of these two days.  Black Friday, as… Read More Black Friday Shoppers vs. Cyber Monday Shoppers: It’s All About Demographics