Snow-cones in December? Christmas lights in July? GbBIS shows you how you can keep your seasonal franchise going year-round. Building Connections Tony Lamb was struggling to find ways to expand his business; a shaved ice franchise can only go so far during the cold winter months. When he started his Kona Ice mobile franchise in… Read More Keep Your Seasonal Franchise Going Year-Round
Cracker Jack has put a new twist on its traditional snack food product. But its marketing and advertising campaigns have raised some concerns among consumer groups. GbBIS takes a look. Frito-Lay is set to release a new version of its 105-year-old snack food. The product will be called Cracker Jack’D and many of its… Read More Trouble Ahead For Cracker Jack’s New Caffeinated Snack
Identifying your target market can be a difficult process, but it is a necessary one. Where many businesses get it wrong, however, is deciding what to do AFTER they’ve identified their target market. GbBIS shows you the “next step” in target marketing. Your business cannot be all things to all people. That’s why many… Read More You’ve Identified Your Target Market; Now What? Taking the Next Step
According to the latest polls, US consumers are more confident about the economy than they have been in a long time. This improved attitude can greatly benefit your business. GbBIS takes a look at what has lead to a more positive America. America’s confidence is back. The Thomson Reuters/University of Michigan preliminary consumer sentiment… Read More How Can a More Positive America Benefit Your Business?
Last week we looked at businesses that found success by targeting women. GbBIS continues its series by looking at companies that are adjusting their marketing strategies to attract a very sought-after demographic group: Millennials. Check in next week to see which businesses we will be highlighting in our series Who Are Millennials? … Read More Businesses that Cater to a Specific Demographic: Millennials
Look on any franchise chain’s website. It seems that almost every chain offers some incentive for you to buy and become a franchisee. But how do you know if that franchise you’ve been looking at is serious about growth? GbBIS takes a look. The message is clear: “now is a great time to buy… Read More Is Your Franchise Serious About Growth?
The holiday shopping season officially starts with Black Friday and Cyber Monday. Which demographic groups do these two shopping holidays attract? GbBIS takes a look. A Tradition of Savings The traditional holiday shopping experience isn’t complete without a visit to an online or retail store on one of these two days. Black Friday, as… Read More Black Friday Shoppers vs. Cyber Monday Shoppers: It’s All About Demographics