Be Prepared: Finding Competitor Locations Near Your Store

A little competition never hurt anyone.  But when a new business comes into town and starts targeting your customers, you need to be prepared.  Keeping tabs on your competition is a smart business practice, and a great way to do this is to analyze both your customers’ and competitors’ locations.  Today, GbBIS shows you how keeping… Read More Be Prepared: Finding Competitor Locations Near Your Store

What is Customer Profiling? The Short and Long Answers

To better understand customers, businesses often go through a process called customer profiling.  Customer profiling helps businesses make better marketing and advertising decisions, and helps them better address the concerns of their customers.  Today, GbBIS explains some of the basics of customer profiling, and shows you how profiling your customers can improve your business.    What… Read More What is Customer Profiling? The Short and Long Answers

Advice from the Experts: How GeoCoding can Improve your Business

Not many people think something as simple as GeoCoding locations can help their business.  This is mostly because people don’t know exactly what GeoCoding is, or what its benefits are.  Well, let’s clear that all up today.  GeoCoding CAN help your business.  It increases the efficiency and accuracy of deliveries, helps you analyze locations, and… Read More Advice from the Experts: How GeoCoding can Improve your Business

Businesses that Cater to a Specific Demographic: Adrenaline Junkies

Knowing your customers pays off.  The more in-tune you are to your customers’ needs and demographics, the better you can target your company to maximize profits.  Today, GbBIS begins a series on businesses that cater to specific demographics and how they’ve used demographic targeting to find success.  Today’s feature: adrenaline junkies.    When you envision your ideal… Read More Businesses that Cater to a Specific Demographic: Adrenaline Junkies