A little competition never hurt anyone. But when a new business comes into town and starts targeting your customers, you need to be prepared. Keeping tabs on your competition is a smart business practice, and a great way to do this is to analyze both your customers’ and competitors’ locations. Today, GbBIS shows you how keeping… Read More Be Prepared: Finding Competitor Locations Near Your Store
To better understand customers, businesses often go through a process called customer profiling. Customer profiling helps businesses make better marketing and advertising decisions, and helps them better address the concerns of their customers. Today, GbBIS explains some of the basics of customer profiling, and shows you how profiling your customers can improve your business. What… Read More What is Customer Profiling? The Short and Long Answers
Not many people think something as simple as GeoCoding locations can help their business. This is mostly because people don’t know exactly what GeoCoding is, or what its benefits are. Well, let’s clear that all up today. GeoCoding CAN help your business. It increases the efficiency and accuracy of deliveries, helps you analyze locations, and… Read More Advice from the Experts: How GeoCoding can Improve your Business
Knowing as much as possible about your potential customers is vital to any target marketing strategy. But the market segment that you’ve been targeting may not be the right segment for your business. You have to search out the most attractive target market if you want your business to succeed. Today, GbBIS shows you how… Read More What Makes an Attractive Target Market?
Knowing your customers pays off. The more in-tune you are to your customers’ needs and demographics, the better you can target your company to maximize profits. Today, GbBIS begins a series on businesses that cater to specific demographics and how they’ve used demographic targeting to find success. Today’s feature: adrenaline junkies. When you envision your ideal… Read More Businesses that Cater to a Specific Demographic: Adrenaline Junkies
The traditional view of families is changing. New Zealand’s Families Commission has released some new facts about NZ families over the last few decades. Some of these statistics are predictable while some are shocking. GbBIS takes a look at these new family demographics and explains how businesses can use data like this to their advantage. New… Read More New Data Reveals Family Demographics
Voting, it seems, isn’t as simple as it once was. With a brand new political landscape in Madison, Wisconsin, voters may have to bring maps, compasses, and scorecards to determine who exactly they are voting for. GbBIS takes a look at how changing political geographies, such as congressional districts, can affect a population. The primary… Read More Voters Navigate Through New Political Maps