Believe it or not, people are still discussing the presidential election. Now that all the election results are in, GbBIS takes a look at what Obama’s demographic win means for the future of the Republican Party.
Talk to any political analyst and they will give you some interesting statistics about this year’s presidential election. While there are many theories floating around regarding why the American people reelected the president, some facts are hard to argue with: 71% of Hispanics and 55% of women voted for Obama.
According to exit polls, only 27% of Hispanics and 44% of women supported Mitt Romney. If there is going to be another Republican in the White House sometime in the near future, the political party must seriously begin targeting the nation’s largest minority groups.
Romney’s conservative views on immigration and reproductive rights didn’t fly well with Hispanic and female voters. Al Cardenas, chairman of the American Conservative Union, believes “We could have won this election if the [Republican] party had a better brand name with Hispanics.” “I don’t believe there’s a path to the White House in the future that doesn’t include 38 percent to 40 percent Hispanic support.”
Look at any demographic map. The geography of minority and women voters in the US is growing, making it harder for the Republican Party to find supporters for a conservative agenda. Could changing demographic trends force Republicans to change their political strategies? We’ll just have to wait and see.
Demographic trends can affect the future of the country, as well as the success of your business. Target marketing, customer profiling, creating sales and franchise territories: demographics affect all these areas of your business and more. To keep your business up-to-date, you need to use the highest quality demographic data.
Contact GbBIS today and find out how the highest quality demographic maps and data can help you manage your business.