The holiday season starts earlier and earlier ever year. Is your business ready? Take a few of these tips from GbBIS and find out how direct marketing can help drive holiday sales.
Hopefully, your marketing team has already established a plan for holiday promotions by now. You may be thinking of discounting your products to attract new customers or offering loyalty discounts to current customers. Whatever your holiday promotion may be, you need to make sure you are reaching the right people. Direct marketing can help you do that.
While emails and social media have become popular marketing channels, direct mail is still the reigning direct marketing champion. According to a Target Marketing survey, direct mail (34%) beat out email (25%), SEM (10%), and affiliate marketing (8%) for which marketing channels work best to get new customers. The survey also showed higher rates of customer retention using direct mail (37%), ahead of email (31%), phone calls, (7%) and social media engagement (6%).
Direct mail is called direct for a reason—it targets directly to a specific neighborhood or address based on purchasing behavior, age, and income. You can target the households that are most likely to buy your products and respond to your special offers. See what an eye-catching, well targeted direct mail campaign can do to help drive your holiday sales.
If you need a way to manage your direct mail campaigns this holiday season, contact GbBIS. We offer a comprehensive collection of direct mail management tools. Our Direct Mail Management web application can help you target prime neighborhoods, our postal maps can help you organize mailings, and our demographic data can help you define your market.
Contact GbBIS today and discover how our direct mail management tools can improve your holiday sales
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