There are many things to consider when choosing a new business location. GbBIS gives you a few tips to help you make better choices for your new business site. Most businesses simply look for a location that gives them enough exposure. But there are some less obvious questions you need to ask yourself to… Read More Choosing a Better Business Location
Launching a new product can be a delicate process. Like any other aspect of your business, it is all about targeting the right customers. GbBIS shows you the best customers to target for your new product. There are many reasons to launch a new product: to satisfy a new need, to reach a new… Read More Targeting Customers for Your New Product
Every business owner strives to design efficient and successful sales territories. Consider these tips from GbBIS when you are designing your sales territories. Territory Potential The ultimate goal is to design territories that present equal sales opportunities for your sales reps. To do this, you need to understand your territories. Not just the sales… Read More Top Things to Consider When Designing Sales Territory
Many businesses are beginning to see better success rates in their direct mail. More customers are responding, ROI is increasing, and they are saving more money. What are their secrets? GbBIS shows you how you can develop a successful direct mail strategy. Businesses that run successful direct mail campaigns will agree: it’s all about… Read More Direct Mail Secrets
Last week we looked at businesses that cater to Baby-Boomers. Today we take a look at businesses that are finding success by focusing on the students among us. GbBIS continues our series on businesses that cater to a specific demographic by looking at how different companies are targeting the students. Every business has its… Read More Business that Cater to a Specific Demographic: Students
Studies have shown that different demographic groups tend to behave differently on social websites. So which social media sites do your customers gravitate towards? GbBIS shows you how you can adjust your social marketing strategy to reach your customers. Part of any marketing strategy is to know who your audience is, and where they are. … Read More Which Social Media Sites do Your Customers Use?
College students? Parents? Middle income families? Which demographic do you think spends the most on products and services in the US? GbBIS gives you the answer (you may be surprised). In two word: Baby-Boomers. Baby-Boomers are one of the most lucrative demographic segments in the US. Nearly half of consumer products and services purchased last… Read More Which is the Most Lucrative Demographic?