Personalized Direct Mail Sees High Responses

The Postal Service touts mail as the great communicator, and its obvious why.  While mobile technology allows us to communicate more quickly and frequently, mail does not require monthly subscription plans and doesn’t lose signal.  So, when facing financial uncertainty, why do businesses often cut their direct mail costs first—especially when direct mail, done correctly,… Read More Personalized Direct Mail Sees High Responses

How Will Amazon Same-Day Delivery Affect Local Retailers

By now, almost everyone in the retail business has heard of Amazon’s proposed same-day delivery service.  For consumers, this is an amazing new offer from one of the world’s largest online companies.  Local retailers, however, have a less than positive outlook on this new delivery service.  GbBIS looks at the impact of Amazon’s same-day delivery… Read More How Will Amazon Same-Day Delivery Affect Local Retailers

GbBIS Introduces the Most Accurate ZIP+4 Demographic Data

Businesses benefit from advanced technology that accurately projects demographic data  into ZIP+4 geographies Irvine, CA— July 24, 2012— GbBIS (http://www.gbbis.com/), a leading resource for geography-based business information solutions, announced today the release of ZIP+4 demographic data.  Using advanced proprietary technology, GbBIS most accurately projects demographic data into ZIP+4 geographies created to the CASS Certification standards.  Annual,… Read More GbBIS Introduces the Most Accurate ZIP+4 Demographic Data

Marketing: 18% of Paid Search Clicks Come From Mobile Devices

Mobile technology is experiencing significant growth.  A recent study found that 18% of all paid search clicks come from mobile devices, and this number is on the rise.  Marketers need a mobile strategy to make sure their ads are compatible with tablet and smartphone formats.  GbBIS looks at the study from Marin Software and what it… Read More Marketing: 18% of Paid Search Clicks Come From Mobile Devices

How GIS Tools are Used in Civil Rights Cases

Geographic data serves many purposes for businesses, but it can also serve the community as well.  Recent civil rights cases have used GIS data to show how some neighborhoods with greater minority demographics have less available infrastructure (water access, sewer lines, etc.).  GbBIS looks at how certain organizations have used geographic and demographic data to win civil… Read More How GIS Tools are Used in Civil Rights Cases