Mapping technology has come a long way. High-tech digital maps are now being used by government officials to better visualize property, plan highways and roads, and much more. In Jefferson Township, NJ, government officials have taken another step into the digital age, using new digital maps to help assess property value and create a more… Read More High-Tech Tax Maps Show Better Property Detail
In the digital age, many businesses have begun to think of direct mail as ‘outdated’ or ‘inefficient.’ Thinking that email campaigns and online advertising have taken its place, companies have started to drift away from direct mail. However, studies have shown that the returns on direct mail are still greater than returns on email campaigns. … Read More The Effectiveness of Direct Mail
A franchise is considered one of the safest business investments. A franchise has already-established brands, and a support system that you can draw on for marketing and training purposes. GbBIS offers maps, web applications, reports, and databases to franchises and independent businesses looking to organize their territories and take advantage of the most accurate demographic… Read More Top Things to Consider when Opening a Franchise
At GbBIS, we believe that the most accurate mapping data can help solve a variety of problems. NASA’s fleet of Earth-observing satellites provides scientists with standardized scientific data—information crucial for tracking the health of the world’s forests. Countries like Brazil are using data from NASA satellites to track and measure their forests in advance of… Read More NASA Data Helps Scientists Map the World’s Rainforests
Eric Brightwell moved to Los Angeles from his home in Iowa City in 1998. Since then, he has been creating hand-drawn maps of the city to help him find his way around. What started out as home-made navigation tools soon evolved into works of art (priced between $200-300). Brightwell’s maps differ from the detailed maps… Read More One Man’s Map is Another Man’s Work of Art
Maps, like the ones that GbBIS creates, can serve many purposes. Julia Reisser, a PhD student at The University of Western Australia, is creating the first map to show the distribution of floating marine plastics in Australian waters, and models that chart the likely pathways of these plastics and sea turtle hatchlings. Maps like Julia’s… Read More Australian PhD Student Maps Floating Plastics in Effort to Save Sea Turtles
It’s an election year and we are seeing more and more political appearances, political commercials, and campaign speeches, or, as they’re also known: political marketing. Political marketing is running rampant and the minds at FastCompany.com have found ways in which businesses can benefit from political marketing strategies. As a company that offers mapping solutions to… Read More What Can Businesses Learn From Political Marketing?