How Technology Has Transformed the Advertising World

In the age of social media and “big data,” the advertising world has changed greatly.  GbBIS shows you how new technology has transformed the advertising world and how your business can take advantage of the information revolution.    Technology has certainly reshaped the advertising world.  What used to be standard advertising practices—such as sending direct… Read More How Technology Has Transformed the Advertising World

Elections Near; Romney Begins Targeting Obama’s Demographic

America’s Election Day is only 1 week away.  With the presidential race still nearly neck-and-neck, the two candidates are both working hard to secure the presidency.  GbBIS takes a look at one of Governor Romney’s new demographic strategies.    Recently, Mitt Romney has made a point of visiting the counties that voted for President Obama… Read More Elections Near; Romney Begins Targeting Obama’s Demographic

Business that Cater to a Specific Demographic: Ethnic Groups

Last week we looked at businesses that found success catering to the health conscious.  GbBIS continues its series on businesses that target specific demographics by looking at companies that take ethnicity into account when marketing their products.  Check in next week to see which businesses we will be highlighting in our series   There are… Read More Business that Cater to a Specific Demographic: Ethnic Groups

Fixing Problems with Your Target Marketing Strategy

Marketing strategies don’t always turn out exactly the way you plan them.  GbBIS is here to help you fix problems you may have with your target marketing strategy.  The ideal target marketing strategy is one which helps you efficiently reach your customers.  In a perfect world, target marketing leads to increased ROI, increased responses, and… Read More Fixing Problems with Your Target Marketing Strategy

Crime an Issue for Businesses; Not an Issue for Elections

Election season is a time for heated debates and discussions on foreign and domestic policies.  But one issue that has been surprisingly absent from political talking points this year is a mention of US crime rates.  GbBIS takes a look at how politicians and businesses have been dealing with crime.  In 1996, Americans ranked crime… Read More Crime an Issue for Businesses; Not an Issue for Elections