The King now delivers. No, not Elvis. Burger King. GbBIS looks at how Burger King has added delivery services to its business in hopes of pulling ahead of its competition.
Burger King has launched its new delivery services in Miami, Houston, and Washington D.C. Now, it is setting its sights on New York City. The Big Apple will certainly be a difficult market for the King to capture—mainly because McDonald’s already dominates the downtown area, and also offers delivery services.
Burger King uses proprietary thermal packaging to keep orders hot and offers delivery within a given radius for orders over $10 (for a small fee). It even offers a separate website for delivery orders. For obvious reasons, Burger King doesn’t offer delivery for items like shakes and frozen desserts.
The question now is: which fast food chain will be the next to offer delivery services? Delivery is quickly becoming the preferred method for restaurants and consumers. And whether you are a global franchise like Burger King or a small mom-and-pop establishment, you need a way to visualize your delivery zones and organize deliveries.
GbBIS offers a comprehensive collection of tools to help you manage your deliveries. We offer the most accurate, up-to-date maps, web applications, geographic reports, and street databases. Choose GbBIS to help you design delivery routes based on the most accurate postal data, to GeoCode customer locations for delivery planning, and to provide map books for your drivers.
Contact GbBIS today. Click here to learn how GbBIS can help you plan deliveries
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