Businesses that Cater to a Specific Demographic: Pet Owners

Some people go above and beyond for their pets, paying exuberant sums for their food, health care, and even clothing.  GbBIS takes a look at businesses that cater to the needs of pampered puppies—as well as their devoted owners.    


Check in next week to see which businesses we will be highlighting in our series


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It used to be that a generic brand of canned dog food would suffice as a decent meal for any K-9.  But times have changed.  In downtown Ayer, Massachusetts, the Pooch Barkery serves up cinnamon rolls, peanut butter cups, and mini chocolate cookies for puppies with more refined pallets. 

Owner Mary Kelly, who spends hours in front of an oven every day, bakes her treats with doggy-tastes in mind.  If you bite into the yogurt-covered, sprinkled pretzels, you’ll taste garlic and chicken. The donuts—cheddar and bacon.

The Pooch Barkery is part of a successful group of Massachusetts K-9 bakeries, including Polka Dog Bakery, Paws & Whiskers, Best Friends Bakery, and many others.  Despite the downturned economy, the pet market is fruitful.  Devoted pet owners spent more than $40 billion last year on food, vet care, and pet supplies. 

The number of businesses catering to indulgent pet owners is astonishing.  From faux mink coats for chilly outings, to doggy dancing lessons, the market for pet owners is hotter than ever.

Location-Based Web Applications

If your business targets a specific demographic or population segment, use the highest quality demographic data to better focus marketing efforts.  GbBIS offers the highest quality, most up-to-date demographic data for anywhere in the US.  Use our demographic data to find customers for your business, create customer profiles, and target the people most likely to buy your products.

Contact GbBIS today.  We can help you develop the right target marketing strategy for your business



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