Businesses that Cater to a Specific Demographic: Single Professionals

Everyone is looking for love, even the wealthy.  GbBIS takes a look at events that target single professionals who are looking for that special someone. 


Check in next week to see which businesses we will be highlighting in our series


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According to the Society of Single Professionals, money can’t buy you love.  The society was formed by wealthy but lovesick stock brokers, investment bankers, entrepreneurs, CEOs, and marketing executives—people we refer to collectively as the 1%.


Why is it so hard for the 1% to find love?  There is the possibility that they will encounter gold-diggers: people only attracted to them for their money.  Living with this constant fear, wealthy professionals usually turn away from relationships and find comfort in other areas of their lives—such as their careers, cars, or real estate deals.


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But what the Society of Single Professionals offers the 1% is a chance at finding “the one”.  They held the One Percent Single’s Ball earlier this year in San Francisco, as well as the One Percent Single’s Cruise, which departed from Istanbul in November.  Their “no gold-diggers” rule assures attendees that their wealth won’t be the deciding factor in finding love.


While the Society of Single Professionals provides a noble service to the 1%, they also make quite a bit of profit from their events.  The price tag for their cruise reportedly exceeded $14,000 per person.  Having wealthy singles as your target market, it seems, may be a great business model.


Demographic Radius Map

Whether your business targets travelers, Millennials, or single professionals, every target marketing strategy begins with having the right data.  GbBIS offers the highest quality, most up-to-date demographic data for anywhere in the US.  Use our demographic data to find customers for your business, create customer profiles, and target the people most likely to buy your products.


Contact GbBIS today.  We can help you develop the right target marketing strategy for your business



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