Businesses that Cater to a Specific Demographic: Gamers

Last week we looked at businesses that found success targeting MillennialsGbBIS continues its series by looking at a company that has found a unique advertising niche by targeting a fast-growing segment: gamers. 

 

Check in next week to see which businesses we will be highlighting in our series

 

Image via bondwithkarla.com
Image via bondwithkarla.com

The Trouble With Advertising

When you really think about it, who watches commercials these days?  With DVRs and TiVo’s, people skip through TV commercials in their homes, and with ad-blocking software, fewer and fewer people are watching commercials online.  The Jun Group, an advertising firm, has come up with a solution they think may solve the growing aversion to advertising.  And it starts by targeting gamers.

The Gaming Experience

Jun Group uses “incentivized videos,” or ads that take your time but give you something in return, to advertise its clients’ products.  But how exactly do incentivized videos work?  If you’re a gamer, chances are you’ve already seen these types of videos.  Social videogame websites attract millions of users across the US.  Jun Group places its video ads within these games and reward viewers for watching.  Players can score extra points to play the game, for example, if they watch a commercial before playing.

 

Image via userlogos.org
Image via userlogos.org

Jun Group partners with videogame website publishers such as King.com and CrowdStar Games. That’s not many publishers, but together they give Jun access to 100 million consumers.  About 80 percent of its business involves selling ads around games like Car Town—through which they target people looking to buy a car— and It Girl, a fashion site through which luxury lifestyle brands get placement.

 

Doing the Research

Through their use of “watch-and-be-rewarded” advertising, Jun Group is able to reach millions of social gamers.  But they first have to do the necessary research to find the target demographic for each game.

 

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Whether your business targets gamers, Millennials, or women, every target marketing strategy begins with having the right data.  GbBIS offers the highest quality, most up-to-date demographic data for anywhere in the US.  Use demographic data to find customers in your area, create customer profiles, and target the customers most likely to buy your products.

 

Contact GbBIS today and find out how demographic data can help your business

 

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