Last week we looked at businesses that found success catering to sports fanatics. GbBIS continues its series on businesses that target specific demographics by looking at companies that cater to the health conscious.
With the ongoing problems of obesity, diabetes, and heart disease becoming more prevalent in American society, many have begun to pursue healthier lifestyles. Fitness and nutrition businesses have seen staggering increases in popularity over the last decade or so. This has meant exponential growth for those companies that target health conscious individuals.
The Healthy Alternatives
Local health-food restaurants such as Native Foods, a Palm Springs, California-based vegan restaurant, have seen an increasing influx of customers. Native Foods not only caters to those who for one reason or another have chosen a vegan lifestyle, but it also markets itself as an alternative for the health conscious restaurateur. With a large segment of the population now turning to healthy dining alternatives, Native Foods has been able to greatly expand its operations in the last 5 years.
Fitness franchises have been growing steadily over the last 2 years. It’s no surprise. With more and more of the population aging, a growing number of individuals are choosing gym memberships and personal trainers to help them maintain their health. Planet Fitness, a New Hampshire-based fitness franchise, recently secured $40 million from GE Capital to help fund their continued growth.
Does your business need help targeting the right customers?
Whether your business targets the health conscious, sports fans, or the wealthy, coming up with a target marketing strategy begins with having the right data. Contact GbBIS. We offer the highest quality, most up-to-date demographic data for any area in the US and Canada. Use our demographics to create customer profiles and find new markets.
Contact GbBIS today and discover how our demographic data can help you better target your customers
Check in next week to see which businesses we will be highlighting in our series