Last week we looked at businesses that found success catering to the wealthy among us. GbBIS continues its series on businesses that target specific demographics by looking at companies that cater to sports fans.
Baseball has been known as the American Past time for over a hundred years. Sunday football has become an almost religious ritual for most Americans. It’s safe to say that there is a large market of sports fanatics in America. And there are numerous start-up businesses that are finding success by targeting these casual as well as die-hard sports fans.
Mobile Sports Apps
Kwarter and GrabFan, two companies based out of San Francisco, have found success through their sports-oriented mobile apps. Users of the apps gain points while watching sports events on TV or at stadiums. Some points are collected simply by watching an event, while others require you to predict the outcome of a game correctly. These points can then be redeemed for things like sports paraphernalia and discounts on tickets.
Kwarter and GrabFan are part of the newly emerging group of mobile app providers that target sports fans. By giving their customers what they know they want (an excuse to watch more sports), both companies have become quite popular.
Does your business need help targeting the right customers?
Whether you are targeting sports fans, wealthy individuals, or senior citizens, coming up with a target marketing strategy begins with having the right data. Contact GbBIS. We offer the highest quality, most up-to-date demographic data for any area in the US and Canada. Use our demographics to create customer profiles and find new markets.