4 Factors That Determine Your Target Customers

Whether you are a business owner, a marketer, an author, or anything along those lines, you need to know who your target audience is.  GbBIS shows you the 4 things to consider when defining your target market. 


How old are your customers going to be?  In their 20’s, 30’s, or 40’s?  Every age group has a different set of needs when it comes to marketing and product design.  Teenagers may respond better to email and online ads while senior citizens are more likely to respond to special offers by mail.  Once you know which age group you will be serving, you will know how to effectively market your business.


Image via anotherway.org

Income Levels

How much disposable income will your customers have?  Marketing strategies can change considerably based on the income of those you are targeting.  If your customers are mostly low income families, you may want to promote the affordability of your products.  If they are high-income earners, you may want to mention the exclusivity and luxury associated with your products.


Image via 3.bp.blogspot.com

Men and Women

Of course, gender also affects how you market your products.  Men tend to think like providers and women tend to think like caretakers.  While this isn’t always the case, if you can somehow tailor your products and marketing to appeal to gender, you will attract more potential customers.


Geographic Location

Geography affects your customers in many ways.  Economic conditions and personal beliefs vary depending on geographic locations.  Knowing where your customers live will help you target your marketing and advertising to their values.


Put all the above information together, and you’ve got the demographic and geographic traits of your target customers.  If you need help finding the ages, incomes, or geographic locations of your potential customers, contact GbBIS.  We offer the most accurate demographic maps and data to help you profile customers, target marketing, and discover new opportunities.

Contact GbBIS today.  Use our accurate maps and data to help you define your target market

Click Here 



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