Business that Cater to a Specific Demographic: Wine Connoisseurs

Last week we looked at businesses that cater to studentsGbBIS continues its series on businesses that target specific demographics by looking at one company that is finding success focusing on wine connoisseurs in the High Desert. 


Nobody thought that Victorville, California would have a market for upscale wine tasting.  But Steve Sipe has proved them wrong.  Giving residents an alternative to lively nightclubs and wine shelves at supermarkets, Sipe has created D’Vine Wine Bar.



The mom-and-pop store began in 2007.  While other businesses were going downhill quickly during the Great Recession, D’Vine Wine Bar has seen double-digit growth ever since.  In Victorville, there are not many upscale wine stores that appeal to the older crowds.  This gives Sipe’s establishment an advantage, giving him uninterrupted access to an untapped market.



On a typical weekend, Sipe and his wife get about 150-200 customers.  What seems shocking to the owners of D’Vine Wine Bar, however, is the type of customers that they are getting: a good amount of 20-somethings.  Although they were targeting older residents, the Sipes have gained customers simply because they are the only business in the area that offers an upscale, wine tasting experience.



Knowing the demographics of your area can help boost your business.  You can select the best markets to target and also discover what kinds of products consumers are buying.  For the most accurate, up-to-date demographic data for anywhere in the US, contact GbBIS.  We offer data, maps, web applications, and reports to help you discover new customers and new opportunities.

Contact GbBIS today and discover how our demographic data can help you better target your customers


Check in next week to see which businesses we will be highlighting in our series


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