Many businesses are beginning to see better success rates in their direct mail. More customers are responding, ROI is increasing, and they are saving more money. What are their secrets? GbBIS shows you how you can develop a successful direct mail strategy.
Businesses that run successful direct mail campaigns will agree: it’s all about targeting the right people. With direct mail, the more you narrow down your target market, the more responses you will see. But when you’re targeting your market, you also need to make sure you’re using the right data.
Mailing Lists. Are you using a mailing list for your direct mail? How old is it? Is it from a reliable source? You can never underestimate the value of having an accurate mailing list. Make sure all names, addresses, job titles, and ZIP Codes are up-to-date.
Targeting. Have you found the right market for your direct mail or have you made the mistake of assuming that any person will be attracted by what you have to offer? Unfortunately, no offer is THAT appealing. You need to create a profile for your targeted customer. At the very least, look at demographic factors such as age, geographic location, income, and household size. What demographic is most likely to purchase your product?
Understanding your Prospects. Once you have the basic profile established for your targeted customers, take it a step further. Figure out what your customers really want, what they are interested in, the kind of things they buy. Find a data provider that will give you in-depth details such as consumer statistics and sales data.
By narrowing down your target market and using the most up-to-date data, you can develop a successful direct mail campaign. If you’re looking for a way to manage your direct mail, contact GbBIS. We offer a comprehensive collection of tools to help you manage you direct mail, including our Direct Mail Management web application. Target markets, view demographics, and create mailing lists right from your own PC.
Contact GbBIS today. We can help you manage your direct mail using the most accurate, up-to-date data.
Call Us at 1-877-447-6277
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