Location-based Marketing Strategies

More and more consumers are using location-based services to find deals and share their locations with friends.  Websites like Foursquare and Facebook help consumers find deals, and help businesses gain exposure.  But while nearly 50% of all smartphone users are finding discounts and offers based on their locations, only 9% of businesses are taking advantage of location-based networks.  Today, GbBIS gives you some important location-based marketing strategies. 

1. Find out where your customers are

This not only means finding out where your customers live geographically, but also finding out what apps and services they are already using.  This can help marketers launch a campaign that will be viewed by the most customers in their area.

2. Don’t stick with just one platform

Location-based websites work better together than they do singularly.  Sharing photos across the network using Instagram, Facebook, and Twitter will help you reach a lot more customers.  Make sure that your applications are compatible with smartphones, tablets, and home computers.  This will also help you reach the most customers.

3. Give people a reason to care

Running ads that appear when customers are nearby your store is a good way of using geography to target customers.  But often times it isn’t enough to get them in the door.  The more effectively a merchant communicates with customers and explains why they should check out his or her business, the higher the chances that the location-based campaign will be a success.

These are just a few simple strategies to help you in your location-based marketing campaign.  For more tools and valuable data, consult GbBIS.  GbBIS has been providing geography-based business information solutions for over 25 years.


We have data to help you target your market and geographically locate your customers.  We can provide you with a cross-platform business locator application for your website.


Contact GbBIS today and discover how our data and geography-based tools can help you reach your customers


Visit Us on the Web at gbbis.com


Call Us at 1-877-447-6277


Image 1,4 via gbbis.com, Image 2 via media.focus.com, Image 3 via mynewplace.com


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