Facebook, Twitter, and Linkedin are all great resources for online marketing. But don’t discount the value of direct mail using targeted mailing lists. Direct mail is still one of the most effective marketing techniques, generating higher returns and conversions than email marketing. A direct marketing campaign, however, is only as effective as the mailing list you use. So, today GbBIS shows you how to build an effective mailing list for your direct mail campaign.
To create an effective targeted mailing list, you need the right demographic data. You need to know the ages, incomes, gender, and spending habits of your top customers to create the demographic criteria for your target market. Use as many variables as you can think of to target your market. The more specific you are in identifying your target market, the more effective your direct mailing campaign will be.
Narrow Down your Area
Identifying which demographic features make up your target market is a great strategy, but you also have to know where your target market is located and how likely they are to come to your store. Narrow down your mailing lists geographically. See how many people within your target market live 1 mile from your store, 2 miles from your store, 10 minutes from your store, etc. Targeting both demographics and geographic area is a surefire method for a successful mailing list.
Options! Options! Options!
Once you’ve got your mailing list targeted to a specific demographic and geographic area, it’s time to create your direct mail materials. Give your customers options. Include different ways for them to get in contact with you: email, Facebook, phone, store location. This is where direct mail and social media marketing can work hand in hand. Your direct mail materials can direct customers to your store location and your social media sites. Try including a small location map of your store to accompany your marketing message.
GbBIS provides businesses with mailing lists created to their specifications. We use the most accurate geographic and demographic data to create the mailing lists that you need. Our maps help you visualize the addresses that you’re mailing to. We can even provide you with location maps to include in your direct mailing materials.
Contact GbBIS today and discover how our data can help you create the most effective mailing lists and direct marketing campaigns
Visit Us on the Web at gbbis.com
Call Us at 1-877-447-6277
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