Shifting Demographics in the US

GbBIS gets its population statistics and demographic data from the US Census Bureau as well as several other top data providers.  When news stories are released that show a great shift in US demographics, we take notice.

Recently, it was reported that, based on Census data, more minority children than white children were born between 2010 and 2011.  Population estimates show that 50.4 percent of children under 1 were Hispanic, black, Asian-American, or of another ethnic minority group. That number is up from the 49.5 percent in 2010, according to Census data.  Among the fastest growing minorities in theUSwere Hispanics (the largest minority in theUS) and Asians.  While African-Americans are the second largest minority in the country, their numbers (the African-American population reached 43.9 million, a 1.6 percent increase between 2010 and 2011) rose at a slower rate than Hispanics or Asians.  Currently, minorities make up approximately 37% of the totalUSpopulation.

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Yet, while young people are becoming more and more diverse, there are fewer of them: the number of children under 18 declined by about 200,000 to 74 million in 2011. The decline was largely due to a fall in high school-age children between 14 and 17 years old, the Census Bureau said.  Between 2010 and 2011, the number of older Americans increased: the number of people 65 and older increased by more than 1 million residents, from 40.3 million to 41.4 million, and it included 5.7 million people over 85.

Population statistics are constantly changing, and shifting demographics such as these affect everything from the results of elections to the design of online advertisements.  Businesses benefit from keeping up with the most recent demographic data when targeting, and locating their potential customers.  Demographic data also influences how businesses select new business sites, design franchise territories, and much more.  GbBIS offers the most frequently updated demographic data from the top providers, allowing your company to realize any demographic shifts and adjust your business planning accordingly.  With our newly released ZIP+4 demographic data, population statistics can increase the effectiveness of your direct mail and marketing materials.  There is almost no end to the benefits of using accurate demographic data.

Contact GbBIS today and discover how our demographic data can help your company connect with your customers and improve your business planning.

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