Obama’s Chief Uses Electoral Map to Reassure Base

At GbBIS, we believe maps help to instill confidence, emphasize a message, and improve planning.  Obama’s campaign manager, Jim Messina, uses the simplicity of an electoral map to help show the president that their campaign strategy is working. 


The latest polls show a tightening of the presidential race; with Barack Obama and Mitt Romney almost neck and neck, it seems 2012 is shaping up to be another close election year.  But Obama’s campaign manager, Jim Messina, is telling the president as well as his supporters to “ignore the ups and downs” and focus on the “strategy we’ve had since day one.”  However, amidst a disheartening jobs report from the US Department of Labor Statistics, it’s gotten a little bit harder for the president and his supporters to remain optimistic.

Using an electoral map that designates each state as either leaning towards Obama or Romney, as well as indicating the number of electoral votes each state has, Messina provides a bit hope for the president and his supporters:

“If the election were held today, we would win 243 of the 270 electoral votes we need to win. Romney would come in at 191, with 104 electoral votes up for grabs in the battleground states where we’re doing some of our best organizing, opening up offices, staffing up and registering voters,”Messinasays walking through the math.

In a time of uncertainty,Messinauses an electoral map to instill confidence in the president’s campaigning efforts.  Whether you’re the president of theUnited Statesor the head of a marketing firm, a map is a great tool to get your point across and to improve business planning.  GbBIS provides custom-made maps, containing the most accurate data with the highest level of detail and precision.  With the ability to add territory shading, location plotting, demographic shading, and much more to a map of any area within theUS, GbBIS’s custom maps are the ultimate organizational tools to help improve business planning.  Additionally, we provide businesses with spreadsheet reports, mailing lists, and online web applications, putting important data into the hands of the people who need it.

Contact GbBIS today and discover how our custom maps can help you better represent the information vital to you.




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