After Facebook’s historic IPO in May, the social giant’s stock surprisingly lost almost half its value. GbBIS takes a look at how Facebook will be focusing on mobile in 2013 in an effort to once again boost its stock value.
Everyone knew that Facebook’s May IPO would bring about big changes for the company. But no one thought those changes would include a plummeting stock value. Prior to the public offering, Facebook’s stock was comfortably above $30 a share. In August, it dipped to a record low: under $20 a share.
The dip in stock value came about after investors became anxious over the social network’s ability to make money from mobile advertising. But Facebook has ensured investors that 2013 will be the year that its focus shifts to mobile.
Facebook is making efforts to target its 1 billion global users on smartphone devices and tablets. The social media giant’s engineering team is designing new apps and interfaces for mobile first, with PC versions to follow later.
Monetizing mobile has become a challenge for many businesses. Mobile advertisements comprised 14% of Facebook’s $1.09 billion in total ad revenue in the third-quarter and the company made roughly $3 million a day from ads shown in its mobile News Feed. The mobile market is huge and finding ways to attract customers to your mobile website or to click on your mobile ads is a high priority for many companies.
Make 2013 the year that you put mobile on the top of your to-do list. You can start by integrating a mobile locator application into your business website. If you own multiple stores, a mobile locator application will give smartphone users an efficient way to locate the nearest store to them. A mobile locator app can help bring more customers into your stores and increase sales.
Contact GbBIS today. Our mobile locator can help increase customer traffic to your stores